Pansy in Paperback

At the height of her popularity Isabella’s books were published in several languages and sold all over the world.

She had a large fan base in England, and in the 1890s a British publisher took the unusual step of publishing Isabella’s novels as pamphlets. Today, we’d call them paperback books.

Cover of Four Girls at Chautauqua. Printed in color with Victorian-era borders and flourishes. A central illustration shows three young women dressed in gowns and bonnets of the 1890s on the deck of a boat. Two of the ladies are seated while the third stands facing them. In the background other people stand at the railing and look out over the water at the coastline in the distance.

S. W. Partridge & Co. of London advertised the books as “Partridge’s Cheap Pansy Series.” Each edition included a list of the available titles in the series:

A portion of the front matter contained in the books announcing Partridge's Cheap "Pansy" series at fourpence each. Other books in the series:
Mrs. Solomon Smith Looking On 
Links in Rebecca's Life
Chrissy's Endeavour
The King's Daughter
Ester Ried
Ester Ried Yet Speaking
Ruth Erskine's Crosses
Chautauqua Girls at Home
Three People
Wise an Otherwise
An Endless Chain

The novels measured 7-1/2” by 10-3/4”, making them slightly smaller than the 8-1/2 by 11” standard paper Americans use today. They were only 64 pages long, but thanks to their 2-column layout and small type, each novel was complete and compact enough to fit into a lady’s bag.

Page one of Four Girls at Chautauqua. The text is formatted in two columns in small type.

In fact, Partridge & Co. published them particularly for women travelers. They were sold at newsstands in railway stations throughout England and cost just four pennies.

A portion of the cover of Four Girls at Chautauqua, showing the price of the book: fourpence.

Each book featured a beautifully embellished, full-color cover that illustrated a particular scene from the story. Here’s the cover for Chautauqua Girls at Home:

Cover of Chautauqua Girls at Home. Printed in color with Victorian-era borders and flourishes. A central illustration shows a young woman seated at a piano, playing and singing. Standing behind her are a young woman and two young men, each holding music books and singing.

The cover art for Ruth Erskine’s Crosses shows the moment Ruth’s father introduced her to Judge Burnham.

Cover of Ruth Erskine's Crosses. Printed in color with Victorian-era borders and flourishes. A central illustration shows an older man in coat and hat introducing a young woman to an older man who is in the process of removing his hat. In the background are two other women. One is removing her coat while the other unties the cords on a large box.

What do you think of the depiction of this important scene? Is that how you pictured Judge Burnham when you first read Ruth Erskine’s Crosses?

The cover for Julia Ried shows the moment Julia went to apply for the bookkeeping job at the box factory.

Cover of Julia Ried. Printed in color with Victorian-era borders and flourishes. A central illustration shows a young woman dressed in coat and bonnet and carrying a parasol. She has just entered a room and her hand is still on the doorknob. She faces an older man dressed in a suit with a watch fob and chain in the pocket of his waistcoat. The room he is in contains boxes, a table with books on top and shelves with large books or bound ledgers.

In addition to the cover, each book had anywhere from five to nine black and white illustrations. This one, in Julia Ried, depicts the moment Dr. Douglass introduced Julia to Mrs. Tyndale.

Illustration of a man in 1890s clothing introducing a young woman wearing cape and bonnet to an older woman who is wearing a fashionable gown and a cap.

Mottos were very popular in the 1890s, and this motto appeared at the end of Julia Ried:

Your faith should not stand in the wisdom of men, but in the power of God. (I Cor. II. 5.)

It very nicely sums up one of the lessons Julia learned in the story.

Often, mottoes like this one were used as inexpensive sources of artwork. Ladies cut them from the pages of books and magazines and pasted them into scrapbooks or framed them to hang on the wall.

Cover of Ester Ried Yet Speaking. Printed in color with Victorian-era borders and flourishes. A central illustration shows a young girl sitting on the floor beside a vase holding two white flowers.

Ester Ried Yet Speaking also ends with a motto related to the story:

Let us not be weary in well doing. (Cal. VI. 9.)

The cover for Interrupted illustrates the moment Claire Benedict learned her father’s money was gone and the family was bankrupt.

Cover of Interrupted. Printed in color with Victorian-era borders and flourishes. A central illustration shows a young woman dressed in black facing three men who are seated, each holding their hats and walking sticks. Beside the young woman is seated an older woman also dressed in black.

One of the black-and-white illustrations shows the moment Claire suggests to her students that they take on the job of cleaning up the church sanctuary:

Illustration of Claire seated as the piano, one hand on the keyboard, but she has turned slightly to face five girls who are standing nearby. Caption: "This suggestion for a moment struck them dumb."

It wasn’t uncommon for the titles of Pansy’s novels to be changed when they were published in other countries. One Commonplace Day was one such novel; in England it was renamed Wise to Win:

Cover of Wise to Win. Printed in color with Victorian-era borders and flourishes. A central illustration shows a young woman and young man conversing in a parlor or living room. In the background are two women, one standing and one seated at a table near a fireplace.

These paperback books all have some wear and tear, but considering the fact that they’re over 130 years old, they are in remarkably good shape. Perhaps they’ll last another hundred years for a new generation of Pansy readers to enjoy!

What do you think of these paperbacks?

Do you have a favorite cover?

Click here to read a previous post about mottos.

More About “The Golden Texts”

Last week Karen—a long-time reader of this blog—asked a question about the “Golden Texts” mentioned in many of Isabella Alden’s stories, including Gertrude’s Diary and The Exact Truth.

Karen asked:

Where can I get one of these booklets that have these Golden Verses in them? Were they distributed in Sunday Schools as part of the materials?

The Golden Texts were a very popular teaching method used by Sunday-schools and missionary societies in the late 1800s.

In those days, almost every major Christian denomination—especially Methodist, Baptist, and Presbyterian—operated a publishing house as one of its departments.

They produced Golden Text lessons in the form of pamphlets and trading cards, which were styled and written for the most part to appeal to children, aged toddlers to teens.

The tradecard-style lesson below is No. 3 in a series about the Golden Texts found in the Book of Matthew. The card was produced by the publishing arm of the Presbyterian Church, and was intended to be used by Sunday-school teachers as a lesson help.

You can see the subscription rate to purchase cards on the reverse side:

Card No. 5 in the series features another Golden Text from the Book of Matthew:

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Here’s an example of a Golden Text lesson card the American Baptists produced for their churches and ministries:

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Not all the lessons were printed by churches. The publishing company of Ward & Drummond produced Golden Text lessons in pamphlet form for many years.

This Ward & Drummond pamphlet is bound with a paper boards and feature lovely artwork. The pamphlet measures just 2-3/4” by 4-1/4” so it could be tucked into a boy’s pocket or a girl’s purse.

The back cover displays Ward & Drummond’s contact information:

Some good news: This particular Ward & Drummond pamphlet is for sale on ebay! You can click here to see the listing.

Like Ward & Drummond, Cincinnati publishers Walden & Stowe specialized in publishing religious materials, like this 1881 “Picture Lesson Paper”:

It was printed on paper and bound by thread stitches on the spine. It features a Golden Text from Luke 1:46-47:

My soul doth magnify the Lord; and my spirit hath rejoiced in God my Saviour.

You can click on the image to see a PDF of the entire four-page leaflet.

Walden & Stowe published many Christian leaflets, including Sunday-school tracts written by Reverend Jesse Lyman Hurlbut, who helped direct the Chautauqua Literary and Scientific Circle.

Examples of Golden Text teaching aids—in both leaflet and postcard styles—often come up for sale on sites like ebay and Etsy, so it pays to check back often with both sites.