A Visit to Asbury Park

Because of her popularity as an author of both Christian novels and Presbyterian Sunday school lessons, Isabella Alden was often invited to speak at churches, women’s groups, and community events. She and her husband, Rev. G. R. Alden, did their best to accept as many invitations as possible. During the years they lived in Ohio, Pennsylvania, and New York, they frequently traveled up and down the mid-Atlantic states, going from one engagement to another.

One of their favorite places to visit was Asbury Park, New Jersey. Accompanied by Isabella’s sister and brother-in-law, and niece Grace, the Alden’s enjoyed church services held in the open air of the Asbury Park Auditorium.

The Seaside Sabbath School at Asbury Park, from a sketch in Frank Leslie’s Illustrated Newspaper, August 1881.

On the first Sunday of the summer every year, Isabella would formally open the Sabbath school program for children, often assisted by her husband.

from the Brooklyn Standard Union, June 22, 1892

One of their trips to Asbury Park was particularly memorable, and Isabella described what happened in an article for her young readers in The Pansy magazine.  

On the beach at Asbury Park in 1875 (New York Public Library).

As you read Isabella’s account below, you’ll notice it takes an unexpected turn at the end. What begins as a fascinating rescue story becomes a temperance lesson—a reminder of how differently some writers approached storytelling in the 1880s and how central the temperance movement was to Christian writers and publishers of that time.

I’m not going to tell you about Asbury Park; at least not much. Some other time I may say a good deal about this pretty city by the sea, but just now I’m anxious to tell of what happened at night. The day had been pleasant enough; not summer, but late spring, bright and sunshiny; we rejoiced over the thought of getting sight of the beautiful beach; reminding each other how lovely the sea looked by moonlight.

Alas, there was no moon for us that night! At least she did not once show her silver face; instead, the sky was black with clouds, and the sea took on its sullen look, and roared as it lashed the shore constantly with great angry waves. We shivered and tugged at our wraps as the wind tried to whirl them away, and said, as we turned to go home, how glad we were that we had no friends at sea.

“The ocean looks cruel,” said Grace; “I don’t like him tonight.”

The Atlantic Ocean off Asbury Park in 1907

Then we went home to our bright room; drew the curtains, closed the shutters, stirred the fire to a cheery blaze, and chatted and laughed and were happy, quite shutting out the roar of the angry sea.

But he did not calm; the waves ran high, and the sullen roar kept increasing, until, by midnight, we knew it was what seamen call a gale. Occasionally we heard the fog bell toll out, and once more we were glad that we had no dear ones at sea.

Somebody had, though; and while we slept quietly, knowing nothing of it, brave men were awake and at work. A danger signal was seen just off shore; what excitement there was! How did the men of the life-saving crew know that they were needed? They had been disbanded for the summer, the dangerous season being supposed to be over; and here was blowing one of the worst storms of the winter! I don’t know how they heard the news. Their hearts waked and watched, perhaps; anyway, they came, great stalwart men, and in a twinkling opened their boathouse, and got out their apparatus which had been carefully put away, and before the third signal went up through the stormy water, were ready for action.

A windy day on the pier in 1905 (New York Public Library)

I don’t know how they did it. At this time of which I write, they had no regular lifeboat such as is now in use; they were not regularly manned for work in any way. Never mind, they did it. One, two, three, four, five, six, seven. Oh, I do not know how many people rode, some way, over the stormy water, on a rope, and reached the shore. Drenched, powerless, almost breathless, yet alive!

Who do you think was one of the first to arrive that night? Why, a little baby less than three months old! What! She did not cling to ropes! Oh, no. All she did was to lie in utmost quiet in the hands of a great strong man; he was lashed to the rope in such a way that the men on shore could pull him in, but the baby he held in his two strong hands, as high above the fury of the waves as the hands would reach. What if he had dropped her? Then the sea would have swallowed her in an instant! An awful journey, but the baby did not know it. She must have gasped a little for breath, and she may have cried, but no one heard her; the roaring ocean took care of that.

You don’t see how she lived through it? They did not think she could; not even the mother, when she took a second to kiss her, before she gave her into the strong arms, thought that she should ever see her darling again. But it was the only possible way of escape; they could but try.

So the baby rode into shore, and I think as many as a hundred mothers stood waiting to receive her, with hot blankets enough to smother her, and warm milk enough to drown her in; for it had gotten abroad in some way that a baby was on board the sinking ship. If you could have heard the shout that went up when the baby was landed in the arms of one mother, who said, after a second of solemn hush: “Yes, she is living!” you would have felt as though you almost knew what a life was worth.

The next morning what a walk we had along the coast! How still the sea lay; the waves crept up softly one after another as if so ashamed of their last night’s work that they would rather not be seen or heard at all. Bits of board, and old tarred rope, and barrel staves and seaweed lined the beach for miles, and coffee sacks by the hundred kept washing in to shore. The vessel had been laden with coffee.

People were very busy putting the beach in order, planning how to reach the wreck, wondering whether she could be gotten off, or would have to lie half-buried in the sand and slowly fall to pieces. Here and there were groups of people, listening, while one man talked excitedly; he was a sailor and had his wonderful story to tell of danger and escape.

Shipwreck in a Rocky Bay, 1904

But the happiest man on the beach that morning was one who rubbed his hands in actual glee, and smiling broadly on every one who came up to him, would say in a loud, glad voice:

“Yes, I lost everything I had in the world, but my wife and children are all here; yes, baby and all!” and then he would wipe the great tears from his eyes, and laugh so loud and glad a laugh that all the people around would have to join in.

All his children safe! They clustered around him, several sturdy-looking boys, and I watched them with eager interest. Were they all safe? Could the father be sure? The ocean had not swallowed them, but suppose some awful rum saloon caught them in its clutches and drew them in until they went down in a storm of drunkenness to utter ruin! What was an ocean storm to that? Pitiless ocean, rave as it might, could not touch the soul; but the rum saloon has power to destroy both body and soul.

What joy there was over the three-months-old baby! And yet she may live to be a drunkard’s wife, or a drunkard’s mother, and to cry out in bitterness of soul because the ocean did not swallow her flint night. Isn’t it strange and sad to think of? The father thought his children safe, and yet sit many oceans of temptation lay ready to engulf them! none more bitter, more fierce, more wide-spread in its raging, than this ocean of alcohol. Dear boys and girls, what can we do to help save the children for their fathers? Will you all join the life-saving crew, and work with a will, to rescue victims from this ocean?

Pansy

Isabella’s abrupt shift from celebrating the baby’s rescue to warning about “the ocean of alcohol” might feel a little jarring to us today, but it reflects the deep anxiety many families felt about alcohol in the 1880s—when alcohol contained some highly-addictive ingredients.

And she never missed an opportunity to teach. She couldn’t tell a story about saving a baby from the sea without thinking about all the other ways children needed saving—and she used her platform as “Pansy” to rally her young readers to join the temperance fight.

You can read more about alcohol’s secret ingredients in the nineteenth century by following these links:

The Dangers of Soda Fountains

Just What the Doctor Ordered

The Dangers of Soda Fountains

Today, a soda fountain—when you can find one—is a quaint relic of a by-gone era. Think of soda fountains and you may think of ladies wearing corsets and long skirts, or gentlemen who never leave home without a hat, tie, and pocket watch.

Soda fountains are such benign objects to us, it’s hard to imagine that they ever had the potential to cause harm. But in Isabella’s day, there were hidden dangers in every soda fountain, in every town in America.

An average American drugstore in 1900. A soda fountain is on the right side of the photo.]

Isabella Alden recognized those hidden dangers and wrote about them, because she knew the dangers were not inconsequential. There were pitifully few laws at the time that regulated the sale or distribution of products that could be bought at the time; and many products included alcohol and addictive ingredients.

Children could obtain alcoholic drinks in saloons. Doctors prescribed alcohol to patients young and old.

A pair of 1894 trade cards depicting “a big spender and his girl” at the soda fountain.

And commonly used tonics and medications often contained alcohol and opiates—sometimes at alarmingly high levels—and most did not disclose their contents on their labels.

In 1888 this cough syrup proudly listed its addictive ingredients—cannabis, morphine, alcohol, and chloroform—on its label. Since no laws required such disclosures, few manufacturers revealed their product contents.

Here’s an example: In 1885 a man named John Pemberton began marketing a beverage he invented. He called it “French Wine Cola—Ideal Nerve and Tonic Stimulant.”

In an 1880 drugstore in Washington DC, this soda fountain sold a beverage called Wine Coca for five cents a glass.

Why such a name? Because every 7 ounce glass contained 9 milligrams of cocaine and a walloping dose of caffeine extracted from the kola bean. Initially, sales were sluggish.

But the following year, when Pemberton renamed the drink “Coca-Cola,” sales picked up. By the 1890s, Coca-Cola was being sold in stores and soda fountains all over the country . . . and it still contained cocaine and caffeine. (Coca-Cola’s formula didn’t change until after 1903.)

An 1890s trade card for Coca-Cola, touting it as the “ideal brain food” for relieving mental and physical exhaustion.

That’s one example of the “hidden dangers” Isabella wrote about.

A 1905 magazine ad for Coca-Cola.

In her novel One Commonplace Day, several scenes take place in the town drug store, which Isabella describes this way:

[It was ] glittering with its show of colored glass and brilliant liquids, and arranged with that regard to lovely combinations of color which is common in first-class drug stores. There is at one end a handsome soda fountain, with all the various cooling syrups and elegant appliances of first-class establishments.

The design for a new soda dispensing unit, showing front and side views, with marble counters and inlays (circa 1900).

Charlie Lambert, one of the characters in the story, was a temperance man who took pride in the fact that he drank no liquor and had no temptation to drink any. But he often took his lunch at the soda fountain, where he drank a soda almost every day during the summer.

An 1890 newspaper ad for Coca-Cola aimed at temperance advocates, despite the drink’s ingredients.

Chances are, Charlie’s soda was laced with wine, cocaine, caffeine, or one of any number of additives that were not disclosed to unsuspecting consumers.

The soda fountain in a Peoples Drug Store, Washington D.C., 1909.

In the book Isabella advances the theory that people often become addicted to alcohol or drugs because they develop a taste for them as children.

A 1916 advertising broadside showing boys drinking a case of beer or liquor.

When you think of the number of children who sat on soda fountain stools, unconsciously swinging their dangling feet as they enjoyed a glass of Coca-Cola—all the while pumping nine milligrams of cocaine through their veins—Isabella’s theory begins to make sense.

A 1905 ad in Harpers’ magazine.

Advertising for Coca-Cola and similar beverages was everywhere. Ads showed happy, peppy, beautiful people sipping cocaine-laced drinks.

Coca-Cola calendar art, 1915.

And some soda fountains and saloons distributed tickets to people on the sidewalks, with a buy-one-drink, get-one-free offer.

By today’s standards, Isabella’s novels about temperance and the evils of alcohol may come across as strident and unreasonable. In reality, Isabella was fighting a very real problem in the best way she knew how; by writing stories people could relate to.

An iconic 1890s Coca-Cola advertisement.

And while One Commonplace Day is, on the surface, a story about the American temperance movement in the late 1880s, it carries a deeper message.

In the book, a group of prayerful Christians band together to help one of their neighbors overcome his addiction to alcohol. They formulate a plan to intercede in his life and help put him on the path to sobriety.

A crowded Coca-Cola soda fountain in 1910.

They pray for him, invite him to church, intercept him before he can enter a saloon or drug store, and do everything they can to help him kick his addiction.

Much has changed since Isabella wrote One Commonplace Day in 1886, but Americans still struggle with issues of alcoholism and addiction.

What do you think? In today’s world, is it possible for a group of prayerful Christians—like the people Isabella wrote about in One Commonplace Day—to band together to change the life of one person who struggles with addiction?


Coca-Cola wasn’t the only tonic that promised health benefits from questionable ingredients. You can read more about quack cures and patent medicines on these sites:

The Museum of Quackery.

Pilgrim Hall Museum.

And you can click here to learn more about Isabella’s novel, One Commonplace Day.

Good-bye, Prohibition!

On this day in 1933 Prohibition ended in the United States. It had begun thirteen years earlier with passage of the 18th Amendment to the United States Constitution; that Amendment prohibited the manufacture, sale and transportation of intoxicating liquors.

Sheet music for a popular temperance song in 1900.
Sheet music for a popular temperance song in 1900.

Isabella Alden was a staunch supporter of Prohibition, and her best friend, Theodosia Foster, dedicated her writings to the temperance movement by ensuring there was a strong anti-alcohol message in every story and novel she published.

An 1888 illustration of the principles of the prohibition party, showing Americans abandoning saloons, prisons, wineries, and insane asylums for a moral life centered around Sunday school and church.
An 1888 illustration of the principles of the prohibition party, showing Americans abandoning saloons, prisons, wineries, and insane asylums for a moral life centered around Sunday school and church.

Like Isabella and Theodosia, supporters of Prohibition believed that Prohibition was a “Noble Experiment” that would improve the nation’s moral and physical health, and curb the growing incidents of violence against women and children.

farewell-prohibition

In many ways, the 18th Amendment achieved those goals, but there were some unintended consequences, too.

It overwhelmed police with enforcement duties and gave rise to organized crime.

Two men and a still.
Two men and a still.

The number of deaths from poisoning skyrocketed, as Americans resorted to improperly brewing their own alcohol or resorted to drinking industrial alcohol, with deadly consequences.

Perhaps most significant were the financial consequences. In cities like Milwaukee, Seattle, and St. Louis, thousands of people found themselves out of work when the breweries shut down. And many states, as well as the Federal government, became cash strapped when they could no longer collect liquor taxes. New York was especially hit hard; almost 75% of that state’s revenue was derived from liquor sales.

beer-car-after-repeal

In the end, the “Noble Experiment” failed. The few benefits achieved by prohibition weren’t enough to offset the proliferation of organized crime and the hard financial consequences for average Americans. The 18th Amendment was repealed by passage of the 21st Amendment on December 5, 1933.

There’s a great website you can visit to learn more about life in America during Prohibition. Click here.

 

The Molasses Cure

In the late 19th and early 20th Centuries, there were very few trusted commercial medicines to alleviate cold symptoms. People often relied on folk remedies and home-made treatments to cure a variety of illnesses and injuries.

A scene in Jessie Wells illustrates the point. Jessie and her best friend, Mate are sitting outside on the porch one evening when Jessie’s father comes home from work.

Dr. Wells came up the walk at this moment, and the two girls arose to give him passage.

“You are two very sensible young ladies, staying out in all this dew, with your thin dresses,” he said, as he passed them. “Tomorrow you’ll be taking molasses and ginger by the quart.”

“No, indeed, Doctor,” laughed Mate,” I never take any horrid doses like that.”

Horrid doses indeed! The molasses and ginger cure for a sore throat was fairly common, and it sounds like Dr. Wells believed in its curative powers. In actual fact, the ginger tended to suppress coughing and the molasses soothed the throat.

Molasses Cure v3

Another home remedy for colds was a mixture of molasses and a few drops of kerosene in a glass of water. As questionable this home cure may sound, it was one of the few cold remedies that didn’t contain alcohol.

Medicine 2

Mrs. Beeton’s Book of Household Management (the 1861 authority on running the home) suggested an “infallible” cure for a cold, which included rum in its ingredients:

Put a large teacupful of linseed, with 1/4 lb. of sun raisins and 2 oz. of stick liquorice, into 2 quarts of soft water, and let it simmer over a slow fire till reduced to one quart. Add to it 1/4 lb of pounded sugar-candy, a tablespoonful of old rum, and a tablespoonful of the best white-wine vinegar or lemon-juice.

.Commercial medicines also included alcohol. Bitgood’s Original Compound Vegetable Syrup boasted it could cure the common cold, as well as a host of other ailments. The manufacturer was one of the few who revealed that their product contained alcohol, although the ad doesn’t state how much alcohol was actually in the mixture.

The majority of commercial medicines did not disclose the alcohol content in their products.

This lovely trade card advertises a ginger cure that sounds just like the kind mothers everywhere mixed up with molasses in their kitchens. The product description on the back of the card touts the benefits of the medicine, but doesn’t list the actual ingredients.

Molasses cure 4b front

Too bad; because, in actual fact, Parker’s Ginger Tonic was 41.6% alcohol—more potent than 80 proof whiskey! Compare that to the average alcoholic content of today’s beer (5% alcohol) and wine (approximately 12% alcohol).

It was the rule, rather than the exception, that consumers had no idea that they were dosing family members with alcoholic products; and since many alcohol-laden medicines of the time were specifically marketed to children, mothers often unwittingly gave their little ones rum and whiskey.

Little wonder, then, that Isabella Alden often wrote about the dangers of alcohol consumption. At the time her books were written, people usually didn’t know they were consuming alcohol and often didn’t recognize their growing dependence until it was potentially too late.