The opening scene of Doris Farrand’s Vocation describes Doris’s meager college wardrobe and her sister’s efforts to make Doris appear as fashionable as possible—even if it meant buying clothes on credit.
Doris’s sister thought going into a little bit of debt was preferable to allowing Doris to attend classes looking shabby. Credit was plentiful in 1905 when the book was published. Individual merchants often extended credit to customers and allowed people to buy “on account.”
Merchants enticed shoppers into their stores with window displays of back-to-school wardrobes. Newspaper columns and women’s magazines gave advice on how to stretch a family’s wardrobe budget and listed the essential wardrobe pieces every student must have.
At a minimum, Doris’s college wardrobe would have included three required pieces:
– a tailored suit
– an evening dress
– an everyday dress.
The style of Doris’s clothes would have been rather restrictive. Her skirts were made from yards of fabric and the hemlines hit just at her ankles. Her shirtwaists and dress bodices usually covered most of her arms and fitted high at the neckline.
Of course, no outfit was finished until it was properly accessorized with gloves, shoes and stockings.
The most important accessory was an appropriately-styled hat. Doris’s sister “was the milliner of the family.” She considered it her job to make Doris’s only hat over the best she could with bits of ribbons, since a new hat for Doris was simply not something the Farrand family could afford.
Even young students wore hats to school, as this 1915 ad for children’s hats illustrates:
The illustration shows how much hats had evolved; gone were the wide brims and large plumes that adorned hats when Doris was in school. By 1915 hats—as well as fashions in general—had changed considerably.
Many women’s magazines furnished patterns (indicated by the unique numbers shown beside each garment) that homemakers could order by mail at a cost of about ten cents. Sewing the outfits at home was often a less expensive option than buying outfits ready-made.
The illustration on the left shows a “serviceable play suit with plenty of pockets” for a little boy’s treasures. The outfit is completed with long hose and a hat.
Fashions for girls had evolved, too. Young girls’ skirts were shorter, although they retained the traditional high waists of previous years; and they wore simple shoes and socks instead of long hose and ankle boots.
Older girls and pre-teens abandoned their corsets for dropped waists and jumpers. Their skirts were significantly shorter, too, with hemlines hitting just below the knee.
When a girl reached her later teens, she transitioned to more mature “costumes.” As in Doris Farrand’s day, a tailored suit was essential for every young woman’s wardrobe as was an evening dress. This excerpt from a 1915 fashion article showed just how much a young woman could expect to pay for her wardrobe essentials.
Young women of college age had to keep up with the 1915 fashions, too. Dresses and suits were slimmer than those Doris Farrand wore; skirts were less voluminous and necklines were less confining.
And, of course, a fashionable hat was still an essential element of any college student’s ensemble:
This newspaper article showed how a college student in 1915 could build a complete wardrobe for less than $100.
Unfortunately for Doris, the family budget couldn’t be stretched to give Doris even the few pieces mentioned in the article above. She didn’t even own evening dress.